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This course examines the strategies and techniques involved in marketing products and services globally. It covers topics such as market research, market entry strategies, international branding, and cultural considerations in marketing.
10 Topics in 15 weeks
Quizz 1er after 2 weeks — 10%
1-Homework after 4 weeks- 30%
Intra after 8 weeks- 20%
2- Homework after 10 weeks- 15%
Quiz after 12 weeks — 10%
Final after 15 weeks –15%
