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This course focuses on understanding consumer behavior in the online environment. It covers topics such as consumer decision-making, online shopping behavior, user experience (UX) design, conversion rate optimization, and customer relationship management (CRM).
10 Topics in 15 weeks
Quizz 1er after 2 weeks — 10%
1-Homework after 4 weeks- 30%
Intra after 8 weeks- 20%
2- Homework after 10 weeks- 15%
Quiz after 12 weeks — 10%
Final after 15 weeks –15%
