UJU-BUSS-E-COM-005- E-commerce Consumer Behavior

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This course focuses on understanding consumer behavior in the online environment. It covers topics such as consumer decision-making, online shopping behavior, user experience (UX) design, conversion rate optimization, and customer relationship management (CRM).

10 Topics in 15 weeks

Quizz 1er after 2 weeks — 10%

1-Homework after 4 weeks- 30%

Intra after 8 weeks-  20%

2- Homework after 10 weeks-  15%

Quiz after 12 weeks — 10%

Final after 15 weeks –15%


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