Related Content.
Brand management focuses on creating, developing, and maintaining strong brands. Students learn about brand equity, brand positioning, brand identity, and brand extension strategies.
10 Topics in 15 weeks
Quizz 1er after 2 weeks — 10%
1-Homework after 4 weeks- 30%
Intra after 8 weeks- 20%
2- Homework after 10 weeks- 15%
Quiz after 12 weeks — 10%
Final after 15 weeks –15%
