UJU-BUSS-MARK-002- Consumer Behavior

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Consumer behavior studies the processes individuals and groups go through when selecting, purchasing, and using products or services. This course explores factors influencing consumer decision-making, such as psychological, sociological, and cultural influences.

10 Topics in 15 weeks

Quizz 1er after 2 weeks — 10%

1-Homework after 4 weeks- 30%

Intra after 8 weeks-  20%

2- Homework after 10 weeks-  15%

Quiz after 12 weeks — 10%

Final after 15 weeks –15%


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