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Consumer behavior studies the processes individuals and groups go through when selecting, purchasing, and using products or services. This course explores factors influencing consumer decision-making, such as psychological, sociological, and cultural influences.
10 Topics in 15 weeks
Quizz 1er after 2 weeks — 10%
1-Homework after 4 weeks- 30%
Intra after 8 weeks- 20%
2- Homework after 10 weeks- 15%
Quiz after 12 weeks — 10%
Final after 15 weeks –15%
