UJU-BUSS-MARK-004- Marketing Strategy

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This course delves into the development and implementation of marketing strategies to achieve business objectives. It covers topics like segmentation, targeting, positioning, branding, and product development.

10 Topics in 15 weeks

Quizz 1er after 2 weeks — 10%

1-Homework after 4 weeks- 30%

Intra after 8 weeks-  20%

2- Homework after 10 weeks-  15%

Quiz after 12 weeks — 10%

Final after 15 weeks –15%


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