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This course focuses on developing effective communication strategies to convey marketing messages to target audiences. It covers areas like public relations, sales promotion, personal selling, and integrated marketing communication.
10 Topics in 15 weeks
Quizz 1er after 2 weeks — 10%
1-Homework after 4 weeks- 30%
Intra after 8 weeks- 20%
2- Homework after 10 weeks- 15%
Quiz after 12 weeks — 10%
Final after 15 weeks –15%
