UJU-BUSS-MARK-008- Marketing Analytics

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Marketing analytics involves using data and statistical analysis to measure marketing performance, track customer behavior, and make data-driven decisions. This course introduces tools and techniques for analyzing marketing data and deriving actionable insights.

10 Topics in 15 weeks

Quizz 1er after 2 weeks — 10%

1-Homework after 4 weeks- 30%

Intra after 8 weeks-  20%

2- Homework after 10 weeks-  15%

Quiz after 12 weeks — 10%

Final after 15 weeks –15%


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